Your numbers,
every month.
Monthly bookkeeping plus your Ketchup Clarity Report, not just a P&L. A financial picture with a point of view.
The Clarity Report. Built on Simple Numbers.
Greg Crabtree’s Simple Numbers framework gives you grades, targets, and written commentary, not just a P&L. Know exactly where your business stands every single month.
- Simple Numbers scorecard
LER, salary cap, pre-tax profit, break-even, every metric graded against proven benchmarks.
- Written monthly commentary
What happened, why it matters, and what to focus on next. Written by a real person.
- Profit First P&L
Revenue at the top, profit set aside first, then labor, then expenses.
- Four Forces of Cash Flow
Taxes, debt, core capital, distributions, in priority order.
- Break-even and daily targets
Annual goal turned into a manageable daily number.
- Private client dashboard
Password-protected portal, month-over-month tracking, no software required.
Everything your bookkeeper does, plus everything they don’t.
Full transaction categorization, account reconciliation, tax-ready documentation, and email support. One service, one price.
See a Sample Report →“This company did $485,000 in revenue last year. After all costs, pretax profit was $23,280. Just 4.8%. That’s $1,940 per month in actual profit on a half-million-dollar operation. The problem is labor. The fix is either higher revenue per employee, fewer employees, or higher prices.”
From a real Ketchup Clarity Report
Simple. Every month. Like clockwork.
Two minutes on your end, once a month. We handle everything else.
We pull your statements
Bank and credit card statements, downloaded automatically or sent by you. Two minutes on your end, once a month.
We do the work
Every transaction categorized, reconciled, and run through the Simple Numbers framework. We write your commentary and update your dashboard.
You get your Clarity Report
Scorecard, commentary, P&L, targets. Delivered to your private dashboard. Done.
The bookkeeping. The CFO insight. One price.
A fractional CFO charges $2,000–5,000/month for the insight. A bookkeeper charges $300–500/month for the books. We built both into one service.
| Ketchup Recommended | Traditional Bookkeeper | Fractional CFO | |
|---|---|---|---|
| Monthly cost | $300/mo flat | $300–500/mo | $2,000–5,000/mo |
| Transaction categorization | ✓ Included | ✓ Yes | ✗ No |
| Account reconciliation | ✓ Included | ✓ Yes | ✗ No |
| Scorecard with grades | ✓ Included | ✗ No | ✓ Yes |
| Written monthly commentary | ✓ Included | ✗ No | ✓ Yes |
| Meetings required | None | Sometimes | Weekly or monthly |
A fractional CFO charges $2,000/month for the insight. A bookkeeper charges $300/month for the books. We built both into one service for $300.
Get StartedOne price. No surprises.
Monthly bookkeeping plus your Ketchup Clarity Report. Everything below, every month, at a fixed price.
What’s included every month
- Full transaction categorization from bank statements
- Account reconciliation, every account
- Simple Numbers scorecard with grades and targets
- Written monthly commentary and recommendations
- Profit First P&L model
- Four Forces of Cash Flow analysis
- Break-even revenue and daily target calculations
- Labor efficiency and salary cap analysis
- Private password-protected client dashboard
- Month-over-month and YTD tracking
- Email support for questions about your numbers
Ready to know your numbers?
Fill out the form and we’ll be in touch within 24 hours to get you set up.