The Clarity Report is what sets Ketchup's catch-up bookkeeping apart from a standard data dump. Instead of handing you a spreadsheet and leaving you to figure out what it means, the Clarity Report tells you where you stand, how you grade against proven benchmarks, and what to focus on next.
What's inside every Clarity Report
Every Clarity Report includes a Simple Numbers scorecard with grades for pre-tax profit, labor efficiency (LER), salary cap, and core capital; a Profit First P&L model; the Four Forces of Cash Flow prioritization; break-even revenue and daily targets; and written commentary explaining what the numbers mean. Everything is delivered to a private, password-protected client dashboard.
Built on Simple Numbers
The Clarity Report uses Greg Crabtree's Simple Numbers framework as its analytical foundation. Standard bookkeeping doesn't surface any of these metrics. The Clarity Report does.
Who it's for
The Clarity Report is included with every Ketchup catch-up project. It's built for small business owners who want to understand their numbers — not just receive them.
See these numbers in your own Clarity Report.
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